Did you know that 58% of consumers begin researching products and services by using a search engine? In addition, approximately 1,890 internet searches are performed every second. In order for your website to receive more user traffic, you must utilize several search engine optimization techniques. By implementing the following SEO marketing strategies, the online presence, visibility, and search engine ranking of your website will improve, and this will lead to an increase in traffic.
1. Content creation. Quickly becoming the most popular SEO technique, content creation is used by 75% of all marketers. This strategy involves creating keyword-rich articles and blogs that are used to improve
Google is a pretty intriguing organization. For example, the Google campuses feature a long list of awesome perks for their employees such as free haircuts, free dry-cleaning, and free high quality meals of various cuisines. Their company grounds are even mowed by goats – yes, you read that correctly – Google rents goats from a grazing company to mow their company lawn – talk about going green. While these features certainly are cool, it’s what Google is doing for the internet in regards to search engine rankings that truly labels them as intriguing.
First, let’s start by asking ourselves where the Internet would be without Google. For a few seconds, picture yourself navigating and browsing the web without the use of a search engine – doesn’t seem too appealing, does it? It’s not a long-shot to say that th
Google rankings that are provided by the PageRank algorithm, so named for Google founder Larry Page, are so popular that it is amazing to think this search engine was once a research project that used Legos to house their storage compartments with four gigabyte hard drives. Today, this leader among search engines influences most online marketing and search engine optimization across every industry. The organic rate of click through, or results on a page that are found by Google and not paid for through pay per click advertising, generates about a 25 percent higher chance of sales than those paid ads. This is why most organizations that focus on creating a strong internet marketing strategy hire professionals to help them understand SEO. The process of writing enriched content using keywords, building links through blog use, editing meta tags and more should be a priority if your organization relies on web sales to stay in business.
There are more than three out of every five users that trust mobile browsers on their smartphones or tablets to find businesses where they spend money these days. That is a staggering amount of sales occurring in the palm of the hands of your potential clients or customers. If your company is not trying to get a piece of that very active mobile browsing market, there is a good chance you are letting your competition blow you away. Mobile browsing is expected to dominate traditional desktop browsing as of 2014, and most mobile browsers will not go beyond the first page of results when they search for a local company. Being ranked as high as you can and should be a priority among your internet marketing strategy. Creating an effective internet marketing is not easy if you are unfamiliar with online search marketing. Most search marketing used to revolve around paying for digital ad space. Today, most users of the web or social media are too savvy to click blindly on digital ads. Pop up blockers cut down on the effectiveness of most digital ad space considerably. Furthermore, ad disablers have made internet marketing strategists routinely update their approach since the turn of the millennium. Contact a third party internet marketing agency or freelance professional to learn more about these services. The most reliable internet marketing professional that your company can hire will be one that pays attention to the ongoing changes made to search algorithms and other SEO news.
Google may be a very unusual organization in many ways. When Google was nothing more than just a research project, for a storage compartment for their Page Rank algorithm 10 4GB hard drives, the founders used Lego bricks. Today, Google remains to be the same in many ways. For example, Google rents goats from a grazing company to mow the lawns in their headquarters. Still, no business today can expect to succeed by ignoring Google or at Google rankings.
Every month more than 100 million global searchers are done by people online. About 57 percent of B2B marketers acknowledge that when it comes to their lead generation, SEO has its largest influence. Search engine optimization of course is getting higher ranking on the search engines, such as Google. This is why many organizations or businesses today know the importance of getting SEO service. If the website is optimized, it will get higher search engine rankings. With higher search engine rankings, people who search for similar products or services will be able to find immediately see the website because it ranks good in search engine list. Over time, the website will get to be on the first page of the search engine list of results. This of course means getting more visitors. People generally visit only the sites in the top of the list and sites in the first and few succeeding pages. This gives optimized websites the competitive edge over sites that are not optimized.
At the same time, search engine optimization is more than just getting good search engine rankings. It means that site is continuously improved that it becomes more and more relevant to the users. For a website that offers products and service this means improved profitability. For example, when optimizing websites, SEO providers make the necessary changes to the site so that it will have higher ranking. One such change is enabling the website to be seen using smart phones or tablets. This will make the website more profitable because in finding local businesses for making purchase, 65 percent of mobile internet users use their smart phones or tablets. Another example is the use of social media. In optimizing websites SEO providers provide campaign on social media. The presence and the visibility of the website in the social media sites are also included. This means that the website is connected in places where the people or the market are. Thus, the site is optimized when it comes to search engine ranking and it is also optimized on social media.
All these create a very good way for the business to really target its market. For websites that offer products and services online, this means bringing the products and the services direct to the market. This is different from merely having an online site and waiting for the purchasers to see the site by chance.
In February of the year 2009, Google made its first tweet ever which just happened to be binary code for the phrase I am feeling lucky. By utilizing search engine optimization for your business, you could start feeling lucky too because the techniques will undoubtedly help you to increase your Google rankings. The truth is that Google claims somewhere between sixty five and seventy percent of the market share in the realm of search engine rankings and if you want your business to claim the highest standard of these rankings, then you will need search engine optimization to boost your position.
There over a hundred billion searches that are conducted every single month and it takes search engine optimization to help your business consistently land at the top of each results page. Search engine optimization may be more significant than you realize because while 18 percent of internet users research products and services on social media sites and 24 percent go directly to company websites, 58 percent get their information by utilizing a search engine. Using search engine optimization in the right way might just be the easiest method you have of capitalizing on this existing traffic by directing it straight to your online presence.
Larry Page, who happens to be the cofounder of Google, was the one who coined the algorithm based PageRank system in his namesake and you can use SEO to take advantage of this. In fact, you should lean on search engine optimization to help you to get ranked highly with every single search engine, even the lesser ones. The broader your program is, the more consumers that you are bound to reach. It will also work in your favor to organically raise your ranking online.
Thanks to Seo, even customers that had no idea you existed will stumble into your website or social media presence. This is because when they type in keywords that associate with the ones in your SEO program, your website will be scaled to the top of their results. By default, this will get many to click on your link first. Then, your website will hopefully be enough to convert them to customers.
Ultimately, this form of online marketing could be your most powerful tool. In the end, it can mean the difference between whether or not you are able to survive against your competition. More importantly, it can be the catalyst that facilitates serious growth for your company.
Your search engine ranking matters, especially when so many internet leads come directly from search engine optimization and what it can do to improve your search engine rankings. Google alone receives 65 percent to 75 percent of the internet search engine market share every day, and the number of users who are searching online grows every day. Because there are so many users that are performing searches for products and services that they may be interested in, it becomes important for businesses to make sure that they have the right online presence. In fact, over half of consumers will begin their research for a product or service by using a search engine, more than twice as many as would visit a company website, and more than three times as many as would begin research through social media.
SEO is an important part of capturing the attention of these demographics, which is why businesses need to be able to deliver solid results if they want to get the best internet marketing available. Part of doing so will include working with online marketing firms that can help you to reach some of the over 70 million mobile device users that shop online from smartphones and tablet computers. Search engine rankings are about making sure that you are at the top of the list when it comes to catching consumer attention and putting it to use for your business. If you sell products online, or if you need to attract local customers and buyers, your search engine rankings may help you to be a name that users can trust when they want to find a business to purchase from or work with.
With 65 percent of mobile device users relying on their smartphones and tablets to find local businesses, the ability to turn marketing into real profitability exists, and it is greatly influenced by search engine rankings online. If you do not already have an internet marketing solution in place, or if you find that your current solution is not giving you the results that you are looking for, be sure to research firms that can provide real results when it comes to improving your search engine rankings and the overall performance of your internet marketing. You may find that it is easy and accessible to improve your marketing, get better search engine rankings and draw more consumers to your business as a result.