Google is now the most widely known search engine, and your website and business’s viability as an online business essentially rests on its visibility in Google’s search engine rankings. Of course, we all know that Google began small, using LEGO bricks to store their hard drives as they tested the PageRank algorithm. By 2009, Google had maintained a monolithic online presence and invaded Twitter, with its first tweet being binary code for “I’m feeling lucky.” Overall, three quarters of those who use search engines never look past the first page of search results, and approximately the same amount of them ignore sponsored results and paid advertisements on the page.
It has been proven that Seo leads, or search engine optimization, have almost a “fifteen fold” close rate as other outbound leads. SEO, standing for search engine optimization, is the process of tailoring your written content to your product, service, and company, and to the relevant keywords trending on search engines. The objective is to improve your search engine ranking so that your website will appear in the first page of results and get more traffic and potentially more sales. Seo marketing also offers other services, such as pay per click ad campaigns, email marketing, branding and logo design, and other tools to improve your online presence. As many people have high standards for the websites and businesses from which they purchase goods and services, contracting with an SEO company will not only give you the rankings you need to be seen, but also help you to improve the appearance and professionalism of your company online.