Did you know that 58% of consumers begin researching products and services by using a search engine? In addition, approximately 1,890 internet searches are performed every second. In order for your website to receive more user traffic, you must utilize several search engine optimization techniques. By implementing the following SEO marketing strategies, the online presence, visibility, and search engine ranking of your website will improve, and this will lead to an increase in traffic.
1. Content creation. Quickly becoming the most popular SEO technique, content creation is used by 75% of all marketers. This strategy involves creating keyword-rich articles and blogs that are used to improve the organic search engine rankings of websites. Since 42% of search engine users click on the top-ranking organic link, your website must rank as highly as possible in order to receive more clicks.
2. Mobile web design. Not only should your website work flawlessly on desktop computers, but it must also be compatible with all mobile devices, as well. This is because more than 70 million people use their mobile devices to shop online, and 65% of mobile users rely on their devices to find local businesses. Since mobile internet usage is expected to surpass desktop internet usage by 2014, your website must appeal to all mobile users.
3. Social media marketing. You must market your website on social media sites, as well. This is because 90% of adults who are online use social media extensively, and 18% of consumers research products using social media. By maintaining a significant presence on social media sites, the online visibility of your website will improve.
In order to increase the search engine ranking of your website, you must utilize several SEO techniques. Content creation, mobile web design, and social media marketing, for example, will all help you accomplish this. By properly implementing these strategies, your website will see a substantial increase in web traffic.