Google may be a very unusual organization in many ways. When Google was nothing more than just a research project, for a storage compartment for their Page Rank algorithm 10 4GB hard drives, the founders used Lego bricks. Today, Google remains to be the same in many ways. For example, Google rents goats from a grazing company to mow the lawns in their headquarters. Still, no business today can expect to succeed by ignoring Google or at Google rankings.
Every month more than 100 million global searchers are done by people online. About 57 percent of B2B marketers acknowledge that when it comes to their lead generation, SEO has its largest influence. Search engine optimization of course is getting higher ranking on the search engines, such as Google. This is why many organizations or businesses today know the importance of getting SEO service. If the website is optimized, it will get higher search engine rankings. With higher search engine rankings, people who search for similar products or services will be able to find immediately see the website because it ranks good in search engine list. Over time, the website will get to be on the first page of the search engine list of results. This of course means getting more visitors. People generally visit only the sites in the top of the list and sites in the first and few succeeding pages. This gives optimized websites the competitive edge over sites that are not optimized.
At the same time, search engine optimization is more than just getting good search engine rankings. It means that site is continuously improved that it becomes more and more relevant to the users. For a website that offers products and service this means improved profitability. For example, when optimizing websites, SEO providers make the necessary changes to the site so that it will have higher ranking. One such change is enabling the website to be seen using smart phones or tablets. This will make the website more profitable because in finding local businesses for making purchase, 65 percent of mobile internet users use their smart phones or tablets. Another example is the use of social media. In optimizing websites SEO providers provide campaign on social media. The presence and the visibility of the website in the social media sites are also included. This means that the website is connected in places where the people or the market are. Thus, the site is optimized when it comes to search engine ranking and it is also optimized on social media.
All these create a very good way for the business to really target its market. For websites that offer products and services online, this means bringing the products and the services direct to the market. This is different from merely having an online site and waiting for the purchasers to see the site by chance.