Google rankings come from humble beginnings, back when the Google enterprise was still using Lego bricks to construct a storage compartment that held four gigabyte drives while testing the PageRank algorithm. Since then, internet marketing has come quite a long way. More online marketing and search engine optimization is managed through Google, which receives close to 70 percent of market share across all search engines. Google rankings play a major role in the development of several organizations that rely on Web sales. Most web users do not go beyond the first page of results, and 42 percent of web users, meaning more than two out of every five web users, will click on the first organic result that a search produces. Fewer users than ever trust paid results, which are essentially advertisements on the side of the page produced by a search engine. This direct form of marketing has lost favor in a culture that has democratized their commerce.
This democratization has led to 57 percent of experts on business to business marketing reporting that search engine optimization has the largest amount of influence on lead generation strategies that they rely on. Relying upon search engine optimization alone is not enough. Excellent web design, strategic planning and some paid advertisement will all matter in your overall marketing strategy. Mobile browsing is a specific area of web marketing that needs to be considered. More sales are made on mobile devices than ever before these days, with about 65 percent of mobile web users currently relying on tablets or smart phones to seek out local businesses where they make an eventual purchase. Google rankings plays a big role in which organic results show up first among local searches on mobile devices. Keywords matter, as does the quality of links that are both in bound and out bound to and from your website.
Such concepts as link quality, keyword research and search engine optimization reporting may not be in your wheelhouse. If this is the case, experts on Google rankings can be consulted. Consultants that provide strategies for understanding and making decisions based on Google rankings exist all over the nation. Check out the professionals that can help your business understand Google rankings and make smart decisions. The input you get from a web services consultant might help you avoid investing heavily in a new good or service that will not sell well, while focusing instead on options more likely to yield a high return on investment.