Why is Internet Marketing so Important?

Internet marketing has come a long way in the past few years. When Google first became a hit, people were still unsure as to how internet marketing would take off. Now, there are all sorts of things that internet marketing has made possible. Seo blogs, blogs in general, news sites, anything someone could be searching for is made easy to find.

When Google was still a research project, its founders used LEGO bricks to create a storage compartment for the 10 four GB hard drives they were using to test the PageRank algorithm. Certainly now things have gotten a little bit more professional, but it may be true that people at Google ride scooters around the office, so this may be a bit of an over statement.

Google receives between 65 and 70 percent of the Internet search engine market share. This is mostly because Google believes in search engine optimization as a way to ensure that a searcher is finding exactly what they are looking for, quickly and efficiently. The aforementioned PageRank algorithm process is named for Larry Page, the co founder of Google.

Leads that are generated through SEO have a 14.6 percent close rate. Outbound leads average a 1.7 percent close rate. On top of that, mobile users are adding to the ever increasing numbers of searchers and thus have created more need for optimization. 48 percent, or nearly half of mobile device users say that they look up product reviews, or seek out promotions, using that device.

With internet marketing, it is important to not only remember who is using the internet to search, but how that market is changing. Marketing needs to be flexible in order to be successful, something that can be forgotten in the rush to get ahead in the game.

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