Archive for January 16, 2013
Google rankings are among the top priority for Internet marketers and businesses using the Web to get noticed. Since most buyers and clients use the web to search for products and services, tailoring one’s online presence accordingly is a very significant factor for marketing themselves effectively. Google’s force in online marketing has arisen over a few years, but it does have a history of other trivia. The search engine’s first ever tweet was a binary code for “I’m feeling lucky”, a button on the site for going directly to the first ranked site for a search. While this occurred on February 26, 2009, the importance of Google rankings since has increased exponentially.
Many companies have turned to search engine optimization to boost their presence online. It is important to reach a larger audience. Statistics show that 92 percent of adults on the web search for something at least once a day, in the United States. Businesses are concerned with their Google rankings because they can reach a broad audience if just a fraction of these searches lands them on top. They rely on Seo to tailor their sites and content to the search engine algorithms and reach a majority. Consumers are web savvy. About 58 percent start their product or service research with a search engine, while just 24 percent visited a company website first and 18 percent used social media as a primary tool. These facts are incorporated into marketing plans that often factor in Google rankings to make key decisions.
Since consumers start with a search to start their shopping, Google rankings are strongly considered and worked on to drive visitor traffic and sales. Many companies pay for ads at the top, but the click through rates for these are not as high. Organic sites, or those that appear on the search list more naturally, convert 25 percent more prospects than per per click listings. Another aspect of Internet marketing is the prevalence of mobile devices and their use for doing business and shopping. Concentrating on Google rankings of a mobile network means reaching the 65 percent of mobile Internet users who find local businesses with smartphones or tablets. Search results placement, the number of people shopping on the web, and mobile device use are just a few factors that drive companies to fine tune their marketing strategies. The effect of Google rankings is just one of the major factors driving these decisions and consuming the minds of marketers.