Google rankings come from humble beginnings, back when the Google enterprise was still using Lego bricks to construct a storage compartment that held four gigabyte drives while testing the PageRank algorithm. Since then, internet marketing has come quite a long way. More online marketing and search engine optimization is managed through Google, which receives close to 70 percent of market share across all search engines. Google rankings play a major role in the development of several organizations that rely on Web sales. Most web users do not go beyond the first page of results, and 42 percent of web users, meaning more than two out of every five web users, will click on the first organic result that a search produces. Fewer users than ever trust paid results, which are essentially advertisements on the side of the page produced by a search engine. This direct form of marketing has lost favor in a culture that has democratized their commerce.
This democratization has led to 57 percent of experts on business to business marketing reporting that search engine optimization has the largest amount of influence on lead generation strategies that they rely on. Relying upon search engine optimization alone is not enough. Excellent web design, strategic planning and some paid advertisement will all matter in your overall marketing strategy. Mobile browsing is a specific area of web marketing that needs to be considered. More sales are made on mobile devices than ever before these days, with about 65 percent of mobile web users currently relying on tablets or smart phones to seek out local businesses where they make an eventual purchase. Google rankings plays a big role in which organic results show up first among local searches on mobile devices. Keywords matter, as does the quality of links that are both in bound and out bound to and from your website.
Such concepts as link quality, keyword research and search engine optimization reporting may not be in your wheelhouse. If this is the case, experts on Google rankings can be consulted. Consultants that provide strategies for understanding and making decisions based on Google rankings exist all over the nation. Check out the professionals that can help your business understand Google rankings and make smart decisions. The input you get from a web services consultant might help you avoid investing heavily in a new good or service that will not sell well, while focusing instead on options more likely to yield a high return on investment.
Being listed on the first page of a search engine is important because 75 percent of all web users never look past page number one of result regardless of what they find there. With proper SEO, your company will get the assistance that you need to increase your rankings and be visible to more potential customers. Working with the right firm will give you a much greater chance to properly optimize your website for all searches so that you will have the best chance of being seen by as many potential viewers as possible.
While there may be other search engines, Google holds nearly 70 percent of the market share of web searches. When you get help from an SEO firm, you will get the assistance that you need to determine what your company should do to increase your rankings through this and other search engines. Making sure that you find a great firm will correlate directly with your chances of getting more traffic.
There are several ways that your company will be able to get increased rankings, but one of the best is to write a blog as companies that do so have more than 434 percent more indexed pages. Selecting the right SEO firm for this process can make all the difference in the type of traffic that your company is able to get. With proper Google rankings, you will not only get increased traffic to your website, but it will actually be quality traffic. It is not enough to just have traffic because you will actually need to be able to turn it into real business.
Nearly 60 percent of B2B marketers state that SEO has the biggest influence on lead generation. When hiring the right internet marketing specialist, you will be able to get the personalized assistance your company requires to get more customers to your website. Working with a proven firm to deal with your SEO program is a sure way to use a third party that will help you grow your business and increase your profits.
With 65 percent of mobile device users using mobile internet to find local businesses or service providers, you must work with an SEO specialist to get your website properly optimized for mobile internet as well as desktop internet. By increasing your search engine rankings, you can get more customers either way. Working with the best SEO firm will allow you to get more traffic that will turn into actual business.
In February of the year 2009, Google made its first tweet ever which just happened to be binary code for the phrase I am feeling lucky. By utilizing search engine optimization for your business, you could start feeling lucky too because the techniques will undoubtedly help you to increase your Google rankings. The truth is that Google claims somewhere between sixty five and seventy percent of the market share in the realm of search engine rankings and if you want your business to claim the highest standard of these rankings, then you will need search engine optimization to boost your position.
There over a hundred billion searches that are conducted every single month and it takes search engine optimization to help your business consistently land at the top of each results page. Search engine optimization may be more significant than you realize because while 18 percent of internet users research products and services on social media sites and 24 percent go directly to company websites, 58 percent get their information by utilizing a search engine. Using search engine optimization in the right way might just be the easiest method you have of capitalizing on this existing traffic by directing it straight to your online presence.
Larry Page, who happens to be the cofounder of Google, was the one who coined the algorithm based PageRank system in his namesake and you can use SEO to take advantage of this. In fact, you should lean on search engine optimization to help you to get ranked highly with every single search engine, even the lesser ones. The broader your program is, the more consumers that you are bound to reach. It will also work in your favor to organically raise your ranking online.
Thanks to Seo, even customers that had no idea you existed will stumble into your website or social media presence. This is because when they type in keywords that associate with the ones in your SEO program, your website will be scaled to the top of their results. By default, this will get many to click on your link first. Then, your website will hopefully be enough to convert them to customers.
Ultimately, this form of online marketing could be your most powerful tool. In the end, it can mean the difference between whether or not you are able to survive against your competition. More importantly, it can be the catalyst that facilitates serious growth for your company.