There is a lot of SEO news out there about the best methods to create a successful SEO campaign and how search engines may be changing their algorithms. However, some SEO news sources contain some very interesting stories about search engines.
For instance, during the early days of Google, when it was still a research project, company founders used LEGO bricks to make a storage compartment for the 10 four gigabyte hard drives that were being used to test the PageRank algorithm. First of all, it is hard to believe that they were using mere four gigabyte hard drives. Today, we would laugh at the small size of those hard drives.
There are other fun facts in SEO news about Google. Take for instance how the lawns at Google headquarters
Google is now the most widely known search engine, and your website and business’s viability as an online business essentially rests on its visibility in Google’s search engine rankings. Of course, we all know that Google began small, using LEGO bricks to store their hard drives as they tested the PageRank algorithm. By 2009, Google had maintained a monolithic online presence and invaded Twitter, with its first tweet being binary code for “I’m feeling lucky.” Overall, three quarters of those who use search engines never look past the first page of search results, and approximately the same amount of them ignore sponsored results and paid advertisements on the page.
Online marketing is heavily involved with certain techniques that are used to get websites on the first page of a person’s search results because 75 percent of search engine users never go past the first page of their search results. Search engine optimization is the number one factor to pay attention to when it comes to online marketing. Increasing Google rankings requires several different SEO techniques that are typically offered by reputable marketing firms. 92 percent of adults in America execute at least one search online every day. There’s a huge target audience to take advantage of in major search engines, which is why internet marketers focus on increasing Google rankings.
Google is the most prominent search engine on the web, with around 70 percent of the search engine market share. Therefore, it’s should be a surprise a lot of marketing firms focus on increasing Google rankings for their clients. A major part of internet marketing is also blogging. In fact, online business owners that have blogs about their business online will typically experience over 400 percent more indexed pages that ultimately results in gaining more leads. Outsourcing search engine optimization is one of the most important techniques to use if you’re planning on competing against website owners in major search engines.
The increasing popularity of mobile devices is altering how internet marketers and online business owners approach online marketing. During 2012, around 70 million people used their mobile device to shop online. Mobile devices like smart phones and tablet PCs are actually creating more sales online because people have access to multiple online stores anywhere they have an internet connection. If you want to increase Google rankings, it’s advised to outsource your search engine optimization campaigns to reputable and experienced marketing firms. Information about Google rankings can be found in marketing forums.
Being listed on the first page of a search engine is important because 75 percent of all web users never look past page number one of result regardless of what they find there. With proper SEO, your company will get the assistance that you need to increase your rankings and be visible to more potential customers. Working with the right firm will give you a much greater chance to properly optimize your website for all searches so that you will have the best chance of being seen by as many potential viewers as possible.
While there may be other search engines, Google holds nearly 70 percent of the market share of web searches. When you get help from an SEO firm, you will get the assistance that you need to determine what your company should do to increase your rankings through this and other search engines. Making sure that you find a great firm will correlate directly with your chances of getting more traffic.
There are several ways that your company will be able to get increased rankings, but one of the best is to write a blog as companies that do so have more than 434 percent more indexed pages. Selecting the right SEO firm for this process can make all the difference in the type of traffic that your company is able to get. With proper Google rankings, you will not only get increased traffic to your website, but it will actually be quality traffic. It is not enough to just have traffic because you will actually need to be able to turn it into real business.
Nearly 60 percent of B2B marketers state that SEO has the biggest influence on lead generation. When hiring the right internet marketing specialist, you will be able to get the personalized assistance your company requires to get more customers to your website. Working with a proven firm to deal with your SEO program is a sure way to use a third party that will help you grow your business and increase your profits.
With 65 percent of mobile device users using mobile internet to find local businesses or service providers, you must work with an SEO specialist to get your website properly optimized for mobile internet as well as desktop internet. By increasing your search engine rankings, you can get more customers either way. Working with the best SEO firm will allow you to get more traffic that will turn into actual business.
Seventy five out of a hundred internet users that plug into search engines like Google say that they never scroll down past the first page of the results that they initially get. This means that for your company, search engine rankings such as those in Google should be of an extremely high priority for you. Google rankings especially are important because Google’s search engine is the most widely used. Since near 90 percent of those who are age fourteen and older will ultimately research or browse for products using the net with 40 percent following up through social networks or requesting information before buying, you will need some sort of aid to get your rankings high enough in Google and the other search engines which is why you should look into SEO.
Search engine optimization is considered an inbound lead at is slated to cost more than 60 percent less than outbound leads such as cold calling would. To make things more enticing, leads that come from SEO typically have a 14.6 percent rate of close versus a meager 1.7 percent from outbound leads. This means that if you want all of those internet users punching in keywords on Google to run into your website and not one of your competitors, using SEO to boost your ranking is a wise decision.
The amount of people who are thought of to click the top ranking organic search engine result is thought to be 42 percent . This means that close to half of people on Google and other search engines will opt to click on what they see on the page first. The lower you are even on the first page, the lesser your chances will be of ever being see. An SEO program can help your website climb to the top.
Boosting your organic ranking is the most important thing that you can expect from SEO. Working subtly and behind the scenes, it will continue to bring your exposure levels higher. This way, you will have the opportunity to start seeing traffic from all over the world without being proactive to get it.
While SEO is not a replacement for other marketing techniques, it has a very important place in any campaign. With its ability to increase momentum over time, your business will only continue to see more benefits from it. This equates to you getting more customers and higher amounts of revenue from them.
If you have anything to do with SEO you are probably interested in some facts on the beginnings of Google. Google is a search engine optimization company that is familiar to everyone by now. But, did you know that this is one of the most used search engines online and that Google’s founders used LEGO bricks to make a compartment for storage for 10 4 GB hard drives? They used this storage option to test the their PageRank algorithm. Of course this company has grown and things are different now. Also, did you know that Google rankings are highly sought after by just about anyone that has a website? How about the fact that Google is still frugal and uses goats to mow the lawn at their headquarters?
Search engines have some strange facts surrounding them, but everyone that has a website is vying for the best rankings they can get in the major search engines so that they can get the most organic traffic flowing to their websites. More people than ever today are using search engines. There are over 70 million users that are shopping online now, using the search engines on their mobile devices and tablet pcs.
One reason website owners want good rankings in the search engines is because the click through rates are 25 percent higher on a link found by using the search engines, than the number of pay per click click throughs. In other words, the search engines generate more internet traffic than a paid ad and that translates into more click throughs and sales. Pay per click campaigns are effective, but not as much as Google results. That is why SEO bloggers talk about how to get the highest rank in the major search engines all the time.
SEO resellers are in the business to gain new clients who need search engine optimization. The website owner also has access to seo reporting tools and information on internet marketing using a major search engine.