Google is a pretty intriguing organization. For example, the Google campuses feature a long list of awesome perks for their employees such as free haircuts, free dry-cleaning, and free high quality meals of various cuisines. Their company grounds are even mowed by goats – yes, you read that correctly – Google rents goats from a grazing company to mow their company lawn – talk about going green. While these features certainly are cool, it’s what Google is doing for the internet in regards to search engine rankings that truly labels them as intriguing.
First, let’s start by asking ourselves where the Internet would be without Google. For a few seconds, picture yourself navigating and browsing the web without the use of a search engine – doesn’t seem too appealing, does it? It’s not a long-shot to say that th
Google rankings come from humble beginnings, back when the Google enterprise was still using Lego bricks to construct a storage compartment that held four gigabyte drives while testing the PageRank algorithm. Since then, internet marketing has come quite a long way. More online marketing and search engine optimization is managed through Google, which receives close to 70 percent of market share across all search engines. Google rankings play a major role in the development of several organizations that rely on Web sales. Most web users do not go beyond the first page of results, and 42 percent of web users, meaning more than two out of every five web users, will click on the first organic result that a search produces. Fewer users than ever trust paid results, which are essentially advertisements on the side of the page produced by a search engine. This direct form of marketing has lost favor in a culture that has democratized their commerce.
This democratization has led to 57 percent of experts on business to business marketing reporting that search engine optimization has the largest amount of influence on lead generation strategies that they rely on. Relying upon search engine optimization alone is not enough. Excellent web design, strategic planning and some paid advertisement will all matter in your overall marketing strategy. Mobile browsing is a specific area of web marketing that needs to be considered. More sales are made on mobile devices than ever before these days, with about 65 percent of mobile web users currently relying on tablets or smart phones to seek out local businesses where they make an eventual purchase. Google rankings plays a big role in which organic results show up first among local searches on mobile devices. Keywords matter, as does the quality of links that are both in bound and out bound to and from your website.
Such concepts as link quality, keyword research and search engine optimization reporting may not be in your wheelhouse. If this is the case, experts on Google rankings can be consulted. Consultants that provide strategies for understanding and making decisions based on Google rankings exist all over the nation. Check out the professionals that can help your business understand Google rankings and make smart decisions. The input you get from a web services consultant might help you avoid investing heavily in a new good or service that will not sell well, while focusing instead on options more likely to yield a high return on investment.
During its research stage, Google founders used LEGOs to make a storage compartment for the ten hard drives used to test the algorithms for the PageRank system and thanks to their efforts, techniques such as SEO blogs can help you to increase your Google rankings as well as those in other search engines. While all manner of SEO is important to help drive your business forward, you will find that there needs to be a special place for SEO blogs because they will help your search engine rankings to skyrocket much faster. Once you start to make use of SEO blogs, you will see a difference in the rate of your exposure as well as how many customers you are able to acquire because of it.
While regular SEO is focused purely around your website, this is only one instance of your presence on the internet. SEO blogs on the other hand present several places for your business name to be exploited and as a result, more chances for people to wind up there. More importantly, SEO blogs can help to raise the organic ranking of your website in all of the major search engines which means that you get many bonuses from using them.
In order for you to have a mind to implement SEO of any type for your business, you will need the means to do so and in most cases, this means calling on a professional. When you work with someone who knows all of the ins and outs of search engine optimization, it is likely that you will see a much stronger end result for your business. In fact, you will likely not be able to replicate what they can do in house because of their extensive training.
In addition to helping you launch your program, the right professionals can also help you monitor and update it. This is important because SEO needs to be tweaked, nudged, and altered over time for it to continue to work properly. With all of their skills put to use for your company, it will be easier for you to justify the idea of outsourcing your SEO in the first place.
Of course, the real proof will be in your revenue and you should notice a significant jump there as well. All it takes is one marketing technique to make a really big impression and SEO is it. By using it, your company will be more prosperous than ever.
Google rankings are among the top priority for Internet marketers and businesses using the Web to get noticed. Since most buyers and clients use the web to search for products and services, tailoring one’s online presence accordingly is a very significant factor for marketing themselves effectively. Google’s force in online marketing has arisen over a few years, but it does have a history of other trivia. The search engine’s first ever tweet was a binary code for “I’m feeling lucky”, a button on the site for going directly to the first ranked site for a search. While this occurred on February 26, 2009, the importance of Google rankings since has increased exponentially.
Many companies have turned to search engine optimization to boost their presence online. It is important to reach a larger audience. Statistics show that 92 percent of adults on the web search for something at least once a day, in the United States. Businesses are concerned with their Google rankings because they can reach a broad audience if just a fraction of these searches lands them on top. They rely on Seo to tailor their sites and content to the search engine algorithms and reach a majority. Consumers are web savvy. About 58 percent start their product or service research with a search engine, while just 24 percent visited a company website first and 18 percent used social media as a primary tool. These facts are incorporated into marketing plans that often factor in Google rankings to make key decisions.
Since consumers start with a search to start their shopping, Google rankings are strongly considered and worked on to drive visitor traffic and sales. Many companies pay for ads at the top, but the click through rates for these are not as high. Organic sites, or those that appear on the search list more naturally, convert 25 percent more prospects than per per click listings. Another aspect of Internet marketing is the prevalence of mobile devices and their use for doing business and shopping. Concentrating on Google rankings of a mobile network means reaching the 65 percent of mobile Internet users who find local businesses with smartphones or tablets. Search results placement, the number of people shopping on the web, and mobile device use are just a few factors that drive companies to fine tune their marketing strategies. The effect of Google rankings is just one of the major factors driving these decisions and consuming the minds of marketers.
Seventy five out of a hundred internet users that plug into search engines like Google say that they never scroll down past the first page of the results that they initially get. This means that for your company, search engine rankings such as those in Google should be of an extremely high priority for you. Google rankings especially are important because Google’s search engine is the most widely used. Since near 90 percent of those who are age fourteen and older will ultimately research or browse for products using the net with 40 percent following up through social networks or requesting information before buying, you will need some sort of aid to get your rankings high enough in Google and the other search engines which is why you should look into SEO.
Search engine optimization is considered an inbound lead at is slated to cost more than 60 percent less than outbound leads such as cold calling would. To make things more enticing, leads that come from SEO typically have a 14.6 percent rate of close versus a meager 1.7 percent from outbound leads. This means that if you want all of those internet users punching in keywords on Google to run into your website and not one of your competitors, using SEO to boost your ranking is a wise decision.
The amount of people who are thought of to click the top ranking organic search engine result is thought to be 42 percent . This means that close to half of people on Google and other search engines will opt to click on what they see on the page first. The lower you are even on the first page, the lesser your chances will be of ever being see. An SEO program can help your website climb to the top.
Boosting your organic ranking is the most important thing that you can expect from SEO. Working subtly and behind the scenes, it will continue to bring your exposure levels higher. This way, you will have the opportunity to start seeing traffic from all over the world without being proactive to get it.
While SEO is not a replacement for other marketing techniques, it has a very important place in any campaign. With its ability to increase momentum over time, your business will only continue to see more benefits from it. This equates to you getting more customers and higher amounts of revenue from them.