If you had to guess, how many online searches would you say are performed every month across the globe? A million? Ten million? A hundred million? Keep going.
Recent estimates put the total number of global monthly searches somewhere around 100 billion. That’s over 14 times the total number of people on the planet. As a result, Google and other search engines have become nearly ubiquitous online, showing up in browser toolbars and even on smartphones. Plus, many digital marketing services have sprung up across the web, offering a number of highly specialized services to burgeoning companies.
Among these services, one of the most essential is search engine optimization, often called simply SEO. Th