Google is now the most widely known search engine, and your website and business’s viability as an online business essentially rests on its visibility in Google’s search engine rankings. Of course, we all know that Google began small, using LEGO bricks to store their hard drives as they tested the PageRank algorithm. By 2009, Google had maintained a monolithic online presence and invaded Twitter, with its first tweet being binary code for “I’m feeling lucky.” Overall, three quarters of those who use search engines never look past the first page of search results, and approximately the same amount of them ignore sponsored results and paid advertisements on the page.
Because Google is such a unique business, and even has the lawns at its company headquarters mowed by goats that are rented from a grazing company, it offers others businesses unique opportunities to take advantage of the immense digital marketplace of today and expand. One of the best ways for companies to attract new customers is to improve their Google rankings. Every day, over a billion searches are conducted by users looking for goods and services. Figuring out how to master the “PageRank” algorithm, which is named after Larry Page, a co founder of Google, in order to improve Google rankings can prove to be wildly beneficial for businesses.
Although using search engine optimization to increase Google rankings can be difficult, it is a very worthwhile process. While outbound leads have an average close rate of less than 2 percent , leads that are generated through SEO close at a 14.6 percent rate, which means that businesses would be wise to use SEO marketing in order to improve their Google rankings. Since every business is unique, and will therefore have different needs and goals, there might not be one specific plan that works for everyone. However, improving Google rankings can always go a long way towards helping them build a larger, more loyal customer base.
In the competitive business environment of today, having strong Google rankings is becoming more of a necessity than a luxury. Between 70 and 80 percent of search engine users say that they choose organic results and pay no attention to sponsored result. On top of that, 42 percent of search users decide to click on the top ranking organic result that appears when they do a search. So in order to attract the majority of search engine users, businesses would be wise to take steps that help them improve their Google rankings and become much more visible on the web.
While some businesses are fortunate enough to have the resources and employees needed to do the work required to improve Google rankings in house, others will decide that using a SEO reseller is the best choice for them. Though one strategy might not work for every business, taking the time to evaluate them and determine which would work best can prove to be very worthwhile. Either way, investing in campaigns to improve Google rankings can help businesses grow by building a larger, more loyal, customer base.
The best SEO reseller for your internet marketing strategy should be an online sales and online marketing professional with ample search marketing experience. Nearly 19 out of every 20 people that use the web start their browsing with a search engine. This amplifies the value of search engine optimization, a process intended on using effective marketing copy and other tactics to drive traffic from a search engine to your business website. There are also 90 percent of adults using the web these days that are active on their social media networks. These are the type of numbers that, when combined with the fact that about 40 percent of all online customers discover a store online through the use of a search engine, which is a number that leads to the more than $200 billion in electronic commerce that was recorded circa 2011, means an effective online strategies going to be a driver of success for any organization. Even if you are not the type of owner of the business that yet believes in the power of the online market place or social media, the figure stated above should make it clear that being involved with online and social media marketing strategies is going to improve your market share over time.
Universities with marketing programs among their business schools are focusing more on the use of social media than at any time in the recent history of online marketing. This is because academic experts have begun to track the data determining how effective social media is as a driver of profitability. While the use of these networks was considered a novelty even five years ago for most industries, the explosion of mobile browsing and social media has made it necessary for every business to consider how they function based on their use of this media. If you are an owner of a business and you have yet to get on the social media train, now is the time to buy your ticket. Most of your competition is aware of how effective and affordable these methods of marketing are, and even if you do not want to take the time to learn how useful these networks can be for the future of your business, you can rest assured that there are professionals who will make it easy for you to understand their value, even applying their expertise to prove how valuable it is once you hire these experts.
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