Archive for February, 2013
Internet marketing is a major requirement for any online business, with top Google rankings being a major contributor. Since its development from research project, when its founders used LEGO bricks to store the ten 4GB hard drives they used to test the PageRank algorithm, to a major search engine, the website has helped thousands of businesses reach a wider audience. Now, many people use search engines on a daily basis for online shopping and to find the latest information on new products and technologies. In fact, almost have the people using mobile devices say they use their devices to search product reviews or promotions.
Online marketing is a growing business that help businesses that are just starting out or have been running for years and just want to expand. In order to better guaranteed the best internet marketing system possible, many companies use SEO generated leads, which produce a 14.6 percent close rate, as compared to a 1.7 percent outbound lead close rate.
The PageRank algorithm, named for Google co founder Larry Page, is what determines how websites will be listed after a search has been conducted. It uses the keywords typed into the search bar to locate any relative pages and articles and order them by relevancy. Of course the search engine company is always looking for ways to help with internet marketing and increase usage. In 2009 the company started using Twitter, with its first tweet being the binary code for Im feeling lucky, one of the search options on their main page.
Internet marketing through search engine optimization and advertising campaigns greatly impacts how successful online businesses become. It assists with increasing the number of people the website can reach and helps ensure it is easily found by those who will benefit most from it. Internet marketing can easily be done through proper website development and advertising.
Paid advertisements are largely ignored by today’s search engine users, with only about 25 percent of the online population regularly clicking on paid advertisements while the remaining 75 percent sticks to organic listings. And of those 75 percent, the same percentage will find what they wish to find on the initial page of any result, avoiding the second and consecutive pages entirely. With a large amount of the U.S. population today using search engines to find answers for anything and everything, then, it undoubtedly benefits companies wanting to reach these audiences to invest in search engine optimization as an online marketing solution.
Most companies today can work directly with SEO resellers rather than SEO companies to cover these needs, which often offers a key advantage in that a SEO reseller will have much more to offer than just SEO. In fact, the typical reseller of SEO also resells other useful tools like social media along with their independent offerings, which normally involve marketing either online or in the traditional fashion or developing websites. Social media in particular has grown tremendously over the past several years, with 90 percent of adults spending time online visiting these sites frequently. But as the numbers go up for social media use commercially too, the numbers are dropping for the number of companies handling social media efforts on their own. In fact, about 30 percent of these businesses currently outsource at least part of social media marketing, which has increased from 28 percent in 2011.
Adding to what these resellers do is the mobile component, meaning that most providers and resellers offer mobile marketing services too. Sixty four percent of people who carry around smart phones use those phones to do more than talk or text on them, using them to shop and conduct research too. So strong SEO reseller plans that these resellers join cover social media and mobile applications too.
What else do SEO reseller plans have that make them attractive? For one, most good SEO reseller plans have resellers’ and clients’ interests at heart. They target specific niches too, meaning most SEO reseller plans are good for various industries and offer customizable solutions rather than blanketed ones. And lastly, most strong SEO reseller plans are touted industry wide, with positive reviews being posted about these SEO reseller plans throughout the web. These plans, then, work both for resellers and for the clients they represent.
Because Google is such a unique business, and even has the lawns at its company headquarters mowed by goats that are rented from a grazing company, it offers others businesses unique opportunities to take advantage of the immense digital marketplace of today and expand. One of the best ways for companies to attract new customers is to improve their Google rankings. Every day, over a billion searches are conducted by users looking for goods and services. Figuring out how to master the “PageRank” algorithm, which is named after Larry Page, a co founder of Google, in order to improve Google rankings can prove to be wildly beneficial for businesses.
Although using search engine optimization to increase Google rankings can be difficult, it is a very worthwhile process. While outbound leads have an average close rate of less than 2 percent , leads that are generated through SEO close at a 14.6 percent rate, which means that businesses would be wise to use SEO marketing in order to improve their Google rankings. Since every business is unique, and will therefore have different needs and goals, there might not be one specific plan that works for everyone. However, improving Google rankings can always go a long way towards helping them build a larger, more loyal customer base.
In the competitive business environment of today, having strong Google rankings is becoming more of a necessity than a luxury. Between 70 and 80 percent of search engine users say that they choose organic results and pay no attention to sponsored result. On top of that, 42 percent of search users decide to click on the top ranking organic result that appears when they do a search. So in order to attract the majority of search engine users, businesses would be wise to take steps that help them improve their Google rankings and become much more visible on the web.
While some businesses are fortunate enough to have the resources and employees needed to do the work required to improve Google rankings in house, others will decide that using a SEO reseller is the best choice for them. Though one strategy might not work for every business, taking the time to evaluate them and determine which would work best can prove to be very worthwhile. Either way, investing in campaigns to improve Google rankings can help businesses grow by building a larger, more loyal, customer base.
About 75 percent of people that browse Internet search engines never go past the first page of results that they see. Having the online marketing in place to improve your search engine rankings. Improving your Google rankings is particularly important because of the large amount of sites that are indexed by Google. Google is a business that does things in a very innovative way, such as getting their lawns mowed by goats that they rent from a grazing organization. Google’s PageRank algorithm that is used to rank web sites is named for Larry Page, a cofounder of the company. Investing in SEO is a great idea if you want to grow your web prominence and attract targeted traffic to your web presence on Google or other search pages.
SEO is crucial because of the popularity of search engines today, especially in the United States. Reports show that more than 88 percent of people that use the web in the United States that are over the age of 14 will research information about products or services online in 2012. About 40 percent of these users will follow up on social media pages to request information before they make a final decision on a purchase. With SEO you can have your page seen more frequently by all of the people that type in search terms that relate to your organization.
SEO is important because it relieves your company from the stress of having to worry about wasting money on marketing that does not attract people that are interested in what you have to offer. You can also find SEO that increases your prominence among mobile users. About 65 percent of people that use mobile Internet rely on their devices so that they can find a local business that they want to buy something from. No matter what kind of area you operate in or how long you have been in this location, you can find a provider of SEO to help you gain attention from more prospective customers.
The web is a place where marketing is constantly changing. In order to have modern marketing that allows you to keep in touch with the demands of consumers, take some time to locate a search engine optimization provider that is able to get your page set up to maximize hits on search engines. With quality SEO, any page will get more views from the right type of people.