Archive for December 23, 2012

Search Engines, Click Through and Online Marketing

Written by Jan on . Posted in Search engines, Seo blogs, Seo tools

Seo reporting

If you have anything to do with SEO you are probably interested in some facts on the beginnings of Google. Google is a search engine optimization company that is familiar to everyone by now. But, did you know that this is one of the most used search engines online and that Google’s founders used LEGO bricks to make a compartment for storage for 10 4 GB hard drives? They used this storage option to test the their PageRank algorithm. Of course this company has grown and things are different now. Also, did you know that Google rankings are highly sought after by just about anyone that has a website? How about the fact that Google is still frugal and uses goats to mow the lawn at their headquarters?

Search engines have some strange facts surrounding them, but everyone that has a website is vying for the best rankings they can get in the major search engines so that they can get the most organic traffic flowing to their websites. More people than ever today are using search engines. There are over 70 million users that are shopping online now, using the search engines on their mobile devices and tablet pcs.

One reason website owners want good rankings in the search engines is because the click through rates are 25 percent higher on a link found by using the search engines, than the number of pay per click click throughs. In other words, the search engines generate more internet traffic than a paid ad and that translates into more click throughs and sales. Pay per click campaigns are effective, but not as much as Google results. That is why SEO bloggers talk about how to get the highest rank in the major search engines all the time.

SEO resellers are in the business to gain new clients who need search engine optimization. The website owner also has access to seo reporting tools and information on internet marketing using a major search engine.