Archive for December, 2012
Google may be a very unusual organization in many ways. When Google was nothing more than just a research project, for a storage compartment for their Page Rank algorithm 10 4GB hard drives, the founders used Lego bricks. Today, Google remains to be the same in many ways. For example, Google rents goats from a grazing company to mow the lawns in their headquarters. Still, no business today can expect to succeed by ignoring Google or at Google rankings.
Every month more than 100 million global searchers are done by people online. About 57 percent of B2B marketers acknowledge that when it comes to their lead generation, SEO has its largest influence. Search engine optimization of course is getting higher ranking on the search engines, such as Google. This is why many organizations or businesses today know the importance of getting SEO service. If the website is optimized, it will get higher search engine rankings. With higher search engine rankings, people who search for similar products or services will be able to find immediately see the website because it ranks good in search engine list. Over time, the website will get to be on the first page of the search engine list of results. This of course means getting more visitors. People generally visit only the sites in the top of the list and sites in the first and few succeeding pages. This gives optimized websites the competitive edge over sites that are not optimized.
At the same time, search engine optimization is more than just getting good search engine rankings. It means that site is continuously improved that it becomes more and more relevant to the users. For a website that offers products and service this means improved profitability. For example, when optimizing websites, SEO providers make the necessary changes to the site so that it will have higher ranking. One such change is enabling the website to be seen using smart phones or tablets. This will make the website more profitable because in finding local businesses for making purchase, 65 percent of mobile internet users use their smart phones or tablets. Another example is the use of social media. In optimizing websites SEO providers provide campaign on social media. The presence and the visibility of the website in the social media sites are also included. This means that the website is connected in places where the people or the market are. Thus, the site is optimized when it comes to search engine ranking and it is also optimized on social media.
All these create a very good way for the business to really target its market. For websites that offer products and services online, this means bringing the products and the services direct to the market. This is different from merely having an online site and waiting for the purchasers to see the site by chance.
In February of the year 2009, Google made its first tweet ever which just happened to be binary code for the phrase I am feeling lucky. By utilizing search engine optimization for your business, you could start feeling lucky too because the techniques will undoubtedly help you to increase your Google rankings. The truth is that Google claims somewhere between sixty five and seventy percent of the market share in the realm of search engine rankings and if you want your business to claim the highest standard of these rankings, then you will need search engine optimization to boost your position.
There over a hundred billion searches that are conducted every single month and it takes search engine optimization to help your business consistently land at the top of each results page. Search engine optimization may be more significant than you realize because while 18 percent of internet users research products and services on social media sites and 24 percent go directly to company websites, 58 percent get their information by utilizing a search engine. Using search engine optimization in the right way might just be the easiest method you have of capitalizing on this existing traffic by directing it straight to your online presence.
Larry Page, who happens to be the cofounder of Google, was the one who coined the algorithm based PageRank system in his namesake and you can use SEO to take advantage of this. In fact, you should lean on search engine optimization to help you to get ranked highly with every single search engine, even the lesser ones. The broader your program is, the more consumers that you are bound to reach. It will also work in your favor to organically raise your ranking online.
Thanks to Seo, even customers that had no idea you existed will stumble into your website or social media presence. This is because when they type in keywords that associate with the ones in your SEO program, your website will be scaled to the top of their results. By default, this will get many to click on your link first. Then, your website will hopefully be enough to convert them to customers.
Ultimately, this form of online marketing could be your most powerful tool. In the end, it can mean the difference between whether or not you are able to survive against your competition. More importantly, it can be the catalyst that facilitates serious growth for your company.
The best SEO reseller for your internet marketing strategy should be an online sales and online marketing professional with ample search marketing experience. Nearly 19 out of every 20 people that use the web start their browsing with a search engine. This amplifies the value of search engine optimization, a process intended on using effective marketing copy and other tactics to drive traffic from a search engine to your business website. There are also 90 percent of adults using the web these days that are active on their social media networks. These are the type of numbers that, when combined with the fact that about 40 percent of all online customers discover a store online through the use of a search engine, which is a number that leads to the more than $200 billion in electronic commerce that was recorded circa 2011, means an effective online strategies going to be a driver of success for any organization. Even if you are not the type of owner of the business that yet believes in the power of the online market place or social media, the figure stated above should make it clear that being involved with online and social media marketing strategies is going to improve your market share over time.
Universities with marketing programs among their business schools are focusing more on the use of social media than at any time in the recent history of online marketing. This is because academic experts have begun to track the data determining how effective social media is as a driver of profitability. While the use of these networks was considered a novelty even five years ago for most industries, the explosion of mobile browsing and social media has made it necessary for every business to consider how they function based on their use of this media. If you are an owner of a business and you have yet to get on the social media train, now is the time to buy your ticket. Most of your competition is aware of how effective and affordable these methods of marketing are, and even if you do not want to take the time to learn how useful these networks can be for the future of your business, you can rest assured that there are professionals who will make it easy for you to understand their value, even applying their expertise to prove how valuable it is once you hire these experts.
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If you have anything to do with SEO you are probably interested in some facts on the beginnings of Google. Google is a search engine optimization company that is familiar to everyone by now. But, did you know that this is one of the most used search engines online and that Google’s founders used LEGO bricks to make a compartment for storage for 10 4 GB hard drives? They used this storage option to test the their PageRank algorithm. Of course this company has grown and things are different now. Also, did you know that Google rankings are highly sought after by just about anyone that has a website? How about the fact that Google is still frugal and uses goats to mow the lawn at their headquarters?
Search engines have some strange facts surrounding them, but everyone that has a website is vying for the best rankings they can get in the major search engines so that they can get the most organic traffic flowing to their websites. More people than ever today are using search engines. There are over 70 million users that are shopping online now, using the search engines on their mobile devices and tablet pcs.
One reason website owners want good rankings in the search engines is because the click through rates are 25 percent higher on a link found by using the search engines, than the number of pay per click click throughs. In other words, the search engines generate more internet traffic than a paid ad and that translates into more click throughs and sales. Pay per click campaigns are effective, but not as much as Google results. That is why SEO bloggers talk about how to get the highest rank in the major search engines all the time.
SEO resellers are in the business to gain new clients who need search engine optimization. The website owner also has access to seo reporting tools and information on internet marketing using a major search engine.
Do you need a quality SEO services company for assistance in creating a better online experience for your commercial business? Follow these four tips to make positively sure a great SEO services company is chosen. You can enjoy success you never deemed possible through other marketing services with a top notch company that values its clients and their needs.
First, pick an SEO services company that lists a nice chunk of clients among its ranks. This information may not be readily available on the SEO services company’s website simply because SEO is a somewhat secretive tool that companies use and so clients may not want to have it be known that they actually use it. However, with some nudging or even just by asking a representative for a sample client list, you can easily get a more positive sense that the company is working with some companies that are actually enhancing their own online reputations. Some clients will also happily talk with you about what they enjoy about the Seo services firm.
Second, choose an SEO services company that easily hands over advice and tips for online marketing solutions. The SEO services company either should publish blogs regularly or have proprietary content that lists tips and tricks for online marketing solutions like SEO. The point here is that the company is reaching out to ensure its clients are using whatever tools they can to earn great reputations online. The SEO company is there to be partners in this process and not the sole drivers of their clients’ success.
Third, select an SEO services company that stands by its word. Any SEO service company that does not give you its policy or even have one that will show you its promises and how it will adhere to them should be passed over. There should at least be a document or contract stating that you will have the right to opt out of services should you deem them ineffective.
Fourth, go with an SEO services company that is entirely affordable. The only real way to determine this, though, is to get quotes from every SEO service firm you find. You must also compare what is offered to what is being charged, since some companies will not do too much and others will go above and beyond. Relate the cost of the service to the work being performed to get the most affordable rate.
Website resellers may be able to work with businesses that need to be able to get a website up and running, but who may not have the time or energy to invest in original content development or hiring their own staff to create a website. These days, having a website can mean everything for a business, even if they just want to target local buyers. Outsourced web design may be the perfect solution, especially for companies which choose to outsource websites to the right businesses to handle the job. Website resellers can greatly benefit from working with firms that can offer them the right level of quality and services as they move forward, whether that means web design outsourcing that can be used for a small, local business, or for web design that is meant to be used for eCommerce sites that will serve customers around the globe.
The more that website resellers are able to offer to their clients, the better it will be in terms of how many clients they will be able to attract, and which clients they will be able to retain to sell other services as well. A website builder reseller may also be able to make considerable sales to multiple clients, or to the same clients who need to create several websites based off of templates and easy software solutions that the reseller will be able to provide. Whether you are interested in providing businesses with the entire, completed project, or you think that you would be able to provide clients with the tools that they need for the best results, choosing to outsource web design can mean businesses will want to work with the right people to handle the task.
Delivering professional, high quality content will be a sure sign that you will be the best person for the job. To get started on website outsourcing you will want to find firms which are able to provide you with the best content to offer to your clients. The more high quality the content is, the easier it will be to make proposals and gather a client list for yourself. Website resellers who take their role seriously will always work with firms that have the best reputation for delivering the best products, and who will be able to provide consistent results for resellers that need to be able to move ahead.
With 80 percent of web users stating they rarely click on paid ads and with 79 percent of these same users saying that they will only click on organic search results, SEO is a much needed service. However, search engine optimization should be done by professionals to get great results. When your clients are asking for help with optimization, but you do not offer this service, you can work with a firm to purchase plans from and will you will become a reseller.
90 percent of adults online use social media websites quite often and in addition to proper optimizing of your clients’ websites, you also need to find options for social media reseller plans. Finding the best SEO firm to hire is important to get access to the right plans to offer your clients. There are several plans that you can purchase including social media, website design, and SEO.
Ecommerce sales are constantly growing and with sales topping 200 billion in 2011, companies that are online need to improve their websites to help stay afloat amongst the massive amount of competition. When you become an SEO reseller, you will be able to assist your clients in doing so. When your clients are asking for assistance with SEO, the first step is to find an agency that can provide all the work you need. By working with the right agency, you will have access to the best program and will be able to purchase all the plans that your clients could possibly need.
While many companies have a small online presence, they typically only respond to 30 percent of what their fans say or do and with proper social media marketing, a company can get help from a professional to better manage this. This is one of the many things that proper Seo can do for your clients. Finding the right firm to purchase plans from will allow you to select from plans that will give your clients the best chance of getting increased customer traffic and to help them be more successful.
Slightly less than 95 percent of social media marketers track the number of fans and followers that they have and with help from the right social media marketing firm you can help your clients get more followers. Getting help with SEO as well as social media is important to gaining more business. When you become a reseller, you can give your clients access to the best services possible.
Your search engine ranking matters, especially when so many internet leads come directly from search engine optimization and what it can do to improve your search engine rankings. Google alone receives 65 percent to 75 percent of the internet search engine market share every day, and the number of users who are searching online grows every day. Because there are so many users that are performing searches for products and services that they may be interested in, it becomes important for businesses to make sure that they have the right online presence. In fact, over half of consumers will begin their research for a product or service by using a search engine, more than twice as many as would visit a company website, and more than three times as many as would begin research through social media.
SEO is an important part of capturing the attention of these demographics, which is why businesses need to be able to deliver solid results if they want to get the best internet marketing available. Part of doing so will include working with online marketing firms that can help you to reach some of the over 70 million mobile device users that shop online from smartphones and tablet computers. Search engine rankings are about making sure that you are at the top of the list when it comes to catching consumer attention and putting it to use for your business. If you sell products online, or if you need to attract local customers and buyers, your search engine rankings may help you to be a name that users can trust when they want to find a business to purchase from or work with.
With 65 percent of mobile device users relying on their smartphones and tablets to find local businesses, the ability to turn marketing into real profitability exists, and it is greatly influenced by search engine rankings online. If you do not already have an internet marketing solution in place, or if you find that your current solution is not giving you the results that you are looking for, be sure to research firms that can provide real results when it comes to improving your search engine rankings and the overall performance of your internet marketing. You may find that it is easy and accessible to improve your marketing, get better search engine rankings and draw more consumers to your business as a result.
If you have looked around the internet, you know that not all SEO resellers are the same. Some are off-shore (most) and some are in the USA. Many SEO resellers do low-cost, bad work, and it shows. A few are awesome – but hard to find.